Bumble has certainly proven itself to be one of the most successful apps out there. You can’t go too long without hearing about the app or knowing somebody that has used it. This app appeals to a broad range of people and it gives millions the chance to match with someone they like. The other competitors in the field simply can’t compete with Bumble and Wolfe is slowly but surely taking them out. Now, she has a billion dollar empire but there is so much more to be done. She wants to eventually turn this into something much greater than we would otherwise have seen.
The most important thing to understand about Bumble is that it is all about giving women the power in the entire experience. If a man wants to talk to a woman, he has to first wait for her to give him the right to talk to her. This change the dynamics and offers women a way to choose men they want and let things go forward naturally. The most amazing thing about this approach is that Bumble has a much higher level of customer satisfaction than other dating apps. Nobody seems to be complaining about anything and people are converting from other apps.
Above all else Bumble is trying to become much more than a dating app. it is also trying to turn itself into a social media platform and a business network. The ability to use Bumble in various ways gives people a chance to truly express what they want to do with their app and how they feel their lives should flow between the different uses there are for this app. The overall experience seems to suggest that the app has the potential to give people something more akin to the social media giants than a hookup app.
Whitney Wolfe Herd has changed over time and she has built an app that also happens to change with her line of thinking. Now, that she is more focused on business, she has also made Bumble an app that women can use to help advance their career. Bumble Bizz gives people a chance to match with others who can help them understand what they need to do in order to advance their careers. The ability to find a mentor who can help them out is exactly the right move for Bumble. Hopefully Wolfe continues to see this light.
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