Alexandre Gama was born in Rio de Janeiro, Brazil in June of 1958, and he grew up to become a successful business owner and executive who earned a degree in Advertising and Communications from his country’s Armando Alvares Penteado Foundation. After graduating from college, he began a career in the advertising industry in 1982 when he was employed as a copywriter at Standard Ogilvy and Mather. He went on to work for several other companies as a copywriter and Creative Director, and after leaving his position at those companies, he started his own advertising agency, which he named Neogama.
He has made a number of accomplishments in his long career, one of them being that he was the first Brazilian to lead a global network of agencies associated with the British-based business BBH. He was also the first Latin American to present a Master Class at the Cannes Festival in France, and his company won 2 Golden Lion awards at this same event in 2003 in the Press and Film categories. In addition to those achievements, Alexandre Gama launched a music project in 2014 called VIOLAB, which is an acoustic guitar instrument endeavor that includes a recording studio, a recording label, a radio program and a YouTube channel.